Taxi advertising is a form of outdoor advertising, offering high impact in densely populated towns and city centres. Wrapped taxis offer high levels of brand exposure and are widely-recognised as a cost-effective marketing method.
Taxi advertising in the UK uses the iconic London taxi shape to communicate with your audience on a street level. Black cabs dominate city streets and urban areas, transporting your message across the city and into the minds of the consumer. Anchor your brand and influence a customer on this iconic and hugely recognisable medium.
On an average day taxis make just under 200,000 journeys, traveling 3.2 miles per trip per taxi – your taxi advertising campaign can reach audiences over this huge distance every day.
Spending over 95% of their time in the city centre, taxis offer universal coverage by targeting mass volumes of consumers. They offer exterior branding whilst getting up-close and personal with valuable ABC1 audiences via interior taxi marketing – over 80% of this group can instantly recall a brand they have seen using taxi advertising. Drive your brand directly into the hands of director-level audiences using branded receipt pads.
Why Taxi Advertising?
Because taxi media also offers far more than just advertising: they are an invaluable PR tool. They can turn up at concerts, chauffeur VIP clients to your headquarters, attend the launch of restaurant, gate-crash sporting events and give out samples of your latest perfume. Taxis in London now even offer free Wi-Fi – so you can connect with your socially active audience.
You can’t fail to notice taxi advertising in every major city across the UK, no matter where you’re located. Advertise on black taxi cabs and you can have your product promoted through bespoke campaigns with the guidance of Transport Media outdoor advertising. You can narrow down your target locations – City of London, Canary Wharf, Manchester Airport or Heathrow Airport to name a few – and achieve total campaign flexibility paired with an unrivalled ability to captivate.
Want us to drive your campaign? Call us on 0208 003 2573 for your free outdoor campaign plan.