Our latest campaign to celebrate Paris Saint-Germain’s Oxford Street store opening.

We’re proud to merge our expertise with the global football powerhouse Paris Saint-Germain, to craft an innovative launch campaign. This initiative is geared towards igniting unparalleled excitement and anticipation for the grand opening of PSG’s new store on the world-famous Oxford Street in London using a range of media channels across Central London.

Paris Saint-Germain Football Team are delighted to introduce their distinctive brand and merchandise to the Heart of London. The Parisian outfit has become the first non-British sports club to establish a presence in the UK capital. This milestone marks the latest stride in their innovative strategy to create a permanent retail network in the world’s major cities, aiming to connect with Paris Saint-Germain fans globally.

Developed by our innovative team, the campaign aims to resonate with Paris Saint-Germain fans worldwide, seeking to forge a compelling visual identity and create a powerful impact at the core of the capital city.